ARA Employ

All the Facets of Your Brand Reinforce Each Other

Organisations attain success through good products and services, and of course the quality of their people. ARA is one of the few agencies that offers traditional branding alongside employer and internal branding. Organisations able to coordinate all these facets of their brand with each other are sitting on a goldmine. ARA and New Growth Strategies have bundled their creative and strategic forces in ARA Employ.



Scarcity and the Essential Inspiration and Motivation
It might be a cliché, but it’s true nevertheless: talent is scarce. In addition, there’s now, more than ever, an internal need for inspiration and motivation. In line with corporate and product branding, employer and internal branding puts you in a position to make the difference between winning or losing.

ARA and New Growth Strategies, the Ideal Combination
ARA works intensively with organisations on their growth, partly by creating a productive culture and making them an attractive proposition on the labour market. ARA Employ (formerly ARA M/V) works for clients such as KPMG, PostNL, TBI, Hero, Kadaster, CBS, Cloetta, Pels Rijcken and Erasmus MC.

NGS is specialised in employer and internal branding strategies, among other things. Marc van Eck, co-founder of NGS, published the bestseller 'The Success of Internal Branding'.

ARA Employ combines the best of both agencies, giving our clients access to a broad pool of expertise in employer and internal branding, and an unprecedented range of services.

One-stop shop

Employer branding/Internal branding


brand strategy, media strategy, guidance in change processes, leadership training, research, data, insights, EVP


corporate identity, campaign concept, digital concept


copy, art direction, content creation, UX design, visual design, development, DTP, video, photography, visualising

Campaign management

online marketing, community and social media management, content management, onboarding, employee advocacy, internal & external training and workshops, analytics, support, webcare


If you’d like to know more about our vision on employer and internal branding, call or e-mail Paul Kroef ( for an exploratory chat over a cup of coffee