Back in the day, insurance companies predicted doom and gloom if you didn’t have a good pension. Zwitserleven promised just the opposite: a good feeling – the ‘Zwitserleven Gevoel’. This disruption, conceived during the start of our long partnership, has been a solid, almost legendary marketing asset for over 40 years.

Enjoying your pension and a beautiful world are inseparable for Zwitserleven. That’s why they have been investing in sustainability for a very long time.

Tomorrow’s pensioners want a beautiful world too.

With around 60 billion of capital invested, Zwitserleven has a sizeable influence on multinationals around the world. Influence that is being put to work to create a more sustainable world. Consequently, Zwitserleven has been awarded as the most sustainable insurer in the Netherlands every year, for the past 7 years.

Money talks

The new campaign focuses on Zwitserleven’s purpose. From television to radio and social advertising. Double-exposure shots create a connection between now and later.

How do you sell something nobody wants to think about? With Feeling.

‘Het Zwitserleven Gevoel, the only pay off to make it into the Dutch dictionary.’

Tomorrow’s pensioners want a beautiful world too.

Money talks

The new campaign focuses on Zwitserleven’s purpose. From television to radio and social advertising. Double-exposure shots create a connection between now and later.