Bright green, graphicand the growth wasmagic

Grafisch Lyceum Rotterdam

Inspiring young creators to shape their future at Grafisch Lyceum Rotterdam (GLR) is no small feat, especially this year as enrollments in higher education decline. That’s why we had to go big – and green.

Our city turned green

Together with GLR, we created an impactful campaign for their Open Day. The theme? Green. GLR’s iconic colour leads you through the city centre to the school. We produced thumb-stopping social videos, filled the city with posters, and gave the crosswalk in front of the school a bright green makeover.

The impact was real

We beat the benchmark on Snapchat with a CTR of 3.20%. On TikTok, we achieved an exceptionally high number of impressions. Last but not least: over 5 million people saw the campaign.

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Snapchat CTR

views

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Google AdWords CTR

50% more visitors on the Open Day page

You’re cleared to land

Thanks to the campaign, over 22,000 new visitors enjoyed a smooth landing on GLR.nl. We previously improved the website’s UX and performance. Now, we reaped the rewards with an average engagement time of 42 seconds (!) and a significant increase in clicks to other pages.

Discover GLR online in 360 degrees

In 2023, GLR.nl won a runner-up Splash Award

As the cherry on top: a brand-new GLR Guide. Featuring analog photography by students, packed with striking visuals, refreshed colors and an updated design. A bright green invitation to Enter the Creative World.