Brands do not exist
I wrote a blog about the phenomenon of brands for Adformatie. Brands don’t really exist, or, as Giep Franzen likes to put it, you can’t drop them on your toes! They are figments of our imagination. The world we perceive comes just as much, if not more, from inside ourselves to the outside than the other way around! For example, recent research has shown that what we think we are seeing is determined more by our memory than by our eyes.