A mega job, every day
700,000 parcels and 8 million envelopes. Every day! Seventeen million Dutch people as customers and thousands of companies, including the largest webshops.
PostNL, one of the largest employers in the Netherlands, is visible to everyone with tens of thousands of mail carriers. Backed up, less visibly, by an innovative, data-driven organization that enables their daily mega job and facilitates the turbulent growth of e-commerce.
How do you get both target groups interested?
Just like in retail, a logistics company has to be attractive for professionals and operational employees. How do you simultaneously draw the interest of both highly educated specialists and the postal delivery men and women, the faces of PostNL in the street?
Holland is looking forward to you.
An umbrella with a purpose
For an umbrella, we came up with ‘Holland is looking forward to you’ – covering the purpose of the organization; crafted to strike an emotional chord with the recipients. Encompassing the entirety of the Netherlands to accentuate the scope and to tap into the nationalistic ‘orange fever’. Appealing to both professionals and mail carriers. After all, Holland is looking forward to all those pleasant parcels, but to the convenience and speed offered by innovative ideas from logistical, IT, data, and business specialists as well.
The umbrella covers many campaigns, specifically aimed at target groups, that offer mail carriers a platform and enthuse professionals for PostNL’s enormous challenges. To increase exposure for the often-overlooked innovation that happens at PostNL, these campaigns are constantly being monitored and adjusted based on results.