A revolution in the agricultural world
Lely, the largest producer of industrial robots in the Netherlands, is fully engaged in causing a revolution in the farming industry. Globally.
With different robots the family business (since 1948) is drastically changing the life of farmers and cows.
Good for the farmer and the animals
The wellbeing of the cows goes hand in hand with the results for the farming business. In that way the cow itself will determine when it wants to be milked. And it will be served its "personal" diet by a feeding robot.
Lely is a pioneer and wants to stay one. At the same time the business wants to keep meeting growing demand. That requires the best people. Lely has enough to offer them. A proud business. Work with a lot of significance. And a tight, enthusiastic togetherness culture aimed at technological innovation.
Make it legendairy
We chose storytelling and let the engineers do the talking. In a special setting: in the meadow, flanked by a cow. The campaign theme: Make it legendairy.
Media: social (Facebook, LinkedIn, Instagram), print, outdoor, website.
A photo booth in the hall whether you could have your own photo taken with a cow created a flying start internally. Just like the stickers for the laptops in characteristic Lely red.
The testimonials produced an excellent score. Especially on LinkedIn and Instagram considerably higher than the benchmark.