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KPMG

People-driven progress

New, impactful technologies drive progress. But do they also add genuine value? 

In the view of KPMG technology only achieves progress if it is used from an angle of human insight and creativity. Progress that is good for people and society. Progress that matters: people-driven progress.

Society
The corporate campaign (online, print, outdoor and radio) revolves around the people factor in audit and advisory. What can services mean for people and society. Different from common practice in accountancy and consultancy, the visuals show candid shots of society. The campaign going live was preceded by extensive research.

Content marketing
Apart from the corporate campaign we are also conducting a campaign for the different domains, from Digital Transformation to Business Assurance and in the labour market. We are (also) making a major push in content marketing. Watch the introduction video of the new careerpage below. Or take a look at the website.

 

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