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KPMG

People-driven progress

New, high-impact technologies steer progress. But do they actually add real value

In KPMG's vision, technology will only ensure progress when it is deployed from a human and creative perspective. Progress that benefits people and society. Progress that matters: people-driven progress.

Society
The corporate campaign (online, print, outdoor and radio) focuses on the human factor in audit and advisory. What services can mean for people and society. Unlike usually in accountancy and consultancy, the visuals show candid shot observations of society. Extensive research preceded the go-live of the campaign.

Content marketing
In addition to the corporate campaign, we are also advertising the various domains, ranging from Digital Transformation to Business Assurance, as well as the labour market. We will also put maximum focus on content marketing.