Significance for employees, patients and society
How do you describe - to stick with medical terms - the DNA of a top-class hospital? Making patients increasingly better by also becoming better ourselves is the ultimate object of the Erasmus MC. 'Working on getting better" became the theme of a long-term employer branding campaign that won the Werf& Award in 2018.
As a university medical centre the Erasmus MC is among the global leaders. Trailblazing research is being done here, the SARS virus was unravelled here, the first bone marrow transplant in the Netherlands was performed here and the care professionals of the future are educated here.
Innovation is standard here.
Whether you are a physician or nurse, surgery assistant or radiological laboratory technician: at Erasmus MC you will get the most out of your career. Innovation is standard here. And every day is a learning day. A gratifying starting point for storytelling.
We were often in the hospital with camera and microphone to record the stories of employees. Iconic physicians, relentless researchers and nursing heroes from IC to child medicine. We displayed their work and passion, and the corporate culture. We built a "working-at" website and focused on diverse channels and (social) media, including Facebook.
The magical milestone of 10,000 likes
Site visits went up by 320%, conversion of site visits was 50% (job alert, contact or application), the number of applications within the focus target group rose by 30%. External hiring was reduced to such an extent that the investment had earned itself back. Meanwhile the Facebook page (initiated by us) has reached the magical milestone of 10,000 likes. Internally the campaign has considerably strengthened pride; content is shared enthusiastically. And naturally the campaign is constantly modified on the basis of the results. In communication the objective is also: getting even better all the time.
Innovative since 1246
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