Returns higher for the buyer
The Consumers' Association is always ready to help its 500,000 members, and that help often extends to all of us. Some things which benefit us in general include their 'best buy', their efforts to ensure honest information on packaging and the Energy Collective which can save you a considerable amount of money. We devised the campaign which marks the extent of their work. Returns higher for the buyer via 'the facts, your rights and your benefits'.
“Room to hear consumers’ voices, not just manufacturers’ voices"
In the campaign, consumers talk about issues which concern them, and how the Consumers Association is responding.
More specifically, we created a real TV panel.
TV panel as a common theme.
We produced both the commercials and photography in-house. The campaign uses a wide variety of online and offline resources, with our very diverse TV panel as a common theme. It included some very outspoken characters, occasionally very judgmental.
"A usury policy? That sure floats the insurers' boats!"
Internal kick-off in style
Internally, the campaign was presented with a film in which the Consumers' Association management team briefly took on the role of the TV panel.